Maximizing Your Website's Visibility on Google for Free

Josh Rizzo Design is a web design and SEO company with the kind of expertise needed to guide you through the process of developing your online presence. The point of this article is to help you maximize your website's visibility on Google without spending any money. Take it from us, this is a crucial aspect of your business that you won’t want to neglect. It will take some clicks and practice, but the results will be worth it.

Setting Up Your Search Console

Own Your Domain

First, if you don't already own a domain, do not continue. You need to own your domain, which is not the same thing as your website or a subdomain, so that Google knows to push relevant traffic to your business or service. So, make sure you own a domain first. Here’s a link about how to own your domain. 

Connect Your Search Console

Once you own a domain, set up your search console. Your search console is crucial because it provides exact data on how much traffic you're receiving from Google and how often your website is shown in search results. Here is a link to set up your search console.

Preparing Your Website for SEO

Push Your Sitemap to Google

After connecting your domain, ensure that your CMS is pushing a sitemap to Google. 

That might sound complicated, but it isn’t. By CMS, we mean a content management system. This is a software that helps you create, manage, and organize content on a website without needing to know how to code. It allows you to easily add, edit, and publish text, images, and other content through a user-friendly interface. A sitemap is a file with all the relevant information about the content on your site. It helps Google navigate your site. 

Pushing your sitemap is essential for those using CMS platforms like Squarespace, Wix, Shopify, or Webflow. Each CMS has its own instructions for this process.Here are some articles for the mentioned platforms:

• Squarespace: 
• Wix
• Webflow

Frequency of Updating the Sitemap

Google will take its time deciding when to rank any page. Some CMS platforms allow you to push the sitemap to Google every time you publish a new page. This can help your rankings in the long run as Google sees that you are consistently updating your pages with new information.

Keyword Research

Using Free Tools

To know how certain keywords are ranking, you need to do keyword research. A free tool you can use is the keyword research tool in Google Ads. Here is an article explaining how to access it. Other free tools are offered by Ahrefs or SEMrush, but they have limits before you need to purchase their plans.

Finding Low Difficulty Keywords

When doing keyword research, find keywords with the lowest difficulty. Your website is just starting out, and Google may not rank you highly initially. There are metrics offered by some companies to help determine your authority, but none of it is official.

Creating Content for Your Website

Focus on One Keyword Per Page

Once you know the keywords you want to rank for, create a page focused on one main keyword. For example, if you are a builder in Waco, your main keyword might be "Waco builder." Create a page according to that keyword.

Structuring Your Content

1. What to Include: Decide what is important to communicate between you and your client. Use the StoryBrand framework if you need help creating content.
2. Analyzing Competitors: Search your keyword, open the top 10 articles, and read their content. Look at their headlines (H1, H2, H3, H4) as they help Google understand the structure of your information.

Search Intent

Distinguish the keyword with search intent. For example, "housebuilders Waco" and "house construction Waco" have the same search intent but are different keywords. Do not create separate pages for the same search intent.

Creating Additional Pages

Create seperate pages for your different services. Explain how your services provide solutions for your audience. Consistently updating your content shows Google and your audience that you are dedicated and knowledgeable in your field.

Long-Term Strategy

SEO is a long-term game. The more traffic you receive, the more likely you are to get form submissions and calls, which can turn into actual deals and clients. Your time is valuable, and investing it in these strategies can lead to long-term benefits. No one knows the game better than Josh Rizzo Design. Let us know here if you have any questions or need help reaching your SEO goals, it’s what we do. 

Thank you very much, and have a great day.

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